How our brand should be represented to the world. !!

Your ultimate handbook for defining a brand's identity for maintaining the unique brand voice. Get a free copy of ours here!

What are Brand Guidelines?

Brand guidelines are a set of rules and standards outlining how the company’s brand will be presented to the world. Brand guidelines can be considered as a rule book for how to communicate the brand identity. The branding elements mentioned inside are used to maintain consistency.

Why every business needs brand guidelines?
  • To present your brand clearly
  • To set up rules, standards and boundaries
  • To maintain internal and external consistency
  • To make your brand stand out
  • To build your brand identity
  • To help increase brand recognition.
Key ingredients of the brand identity handbook
  • 01Introduction
  • 02Logo, Symbol, Wordmark & Tagline
  • 03Brand Colors
  • 04Typography
brand-image2.jpg
Introduction
  • What is Addxp?
  • Mission
  • Vision
  • Brand Values
Logo, Symbol,
Wordmark & Tagline
  • The Logo
  • Logo Clear Space
  • Wordmark
  • The Icon (Secondary)
  • Placement
  • Usage
Brand Colors
  • Addxp Rich Black
  • Brand Color Palette
Typography
  • Typefaces
brand-tag-image.jpg
Our Brand Guidelines have been created with hard work, dedication and lots of coffee.
Get your free copy now!
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