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What are Brand Guidelines?
Brand guidelines are a set of rules and standards outlining how the company’s brand will be presented to the world. Brand guidelines can be considered as a rule book for how to communicate the brand identity. The branding elements mentioned inside are used to maintain consistency.
Why every business needs brand guidelines?
- To present your brand clearly
- To set up rules, standards and boundaries
- To maintain internal and external consistency
- To make your brand stand out
- To build your brand identity
- To help increase brand recognition.
Key ingredients of the brand identity handbook
- 01Introduction
- 02Logo, Symbol, Wordmark & Tagline
- 03Brand Colors
- 04Typography
Introduction
- What is Addxp?
- Mission
- Vision
- Brand Values
Logo, Symbol,
Wordmark & Tagline
Wordmark & Tagline
- The Logo
- Logo Clear Space
- Wordmark
- The Icon (Secondary)
- Placement
- Usage
Brand Colors
- Addxp Rich Black
- Brand Color Palette
Typography
- Typefaces
